There are no longer any qualifiers such as 'display' content, 'web' content or 'social' content. It means they have more flexibility and can tweak and correct things to provide visitors to their platform with a convenient, entirely unique experience.Ĭontent is content. This allows those things in the front-end to be adjusted, removed, changed or updated without having to change anything in the back-end programming.īut why is this important? It's important because it allows companies more control over their own commerce platforms without constantly having to depend on the whims, schedules and abilities of back-end developers. With that in mind, headless commerce, at its core, is simply an eCommerce solution in which the front-end - the head - is separated from the back-end, which includes all of the functional, developmental commerce aspects, hence the "headless" moniker. The back-end includes everything on the developer's side of the system. This can include things such as the way the platform looks, the digital marketplace, social commerce, the specific user interface being used and other similar features. The head includes everything that goes into the user experience side of development. Most people in the business simply refer to these two sides as the 'front-end' and the 'back-end,' but occasionally - and specifically when referring to eCommerce - the front-end side will also be referred to as 'the head. When developers create eCommerce and online retailers, there are two sides to every development.
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